Aviva is understood to have gained around 12,000 customers over the past ten days since the VHI announced its massive price hikes of between 15% and 45%, according to The Sunday Business Post. A company spokesman said there was a 733% increase in calls about cover two days after the VHI announcement. Similarly, Quinn Healthcare has reported a 300% increase in sales.

Aviva currently has 12% of the market against VHI’s 63% – the balance being held by Quinn.

The Aviva Level Two hospital plan has been among the most popular switch but the company warned of a pricing review over the next couple of weeks.

Despite the price increases, VHI is also claiming an increase of policies sold in the first fortnight of the year.

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