O’DRISCOLL PUSHES BRAND

Brian O’Driscoll may have limped off in the Ireland-England game last weekend but he has no intention of slowing down when it comes to exploiting his image. The Sunday Business Post reports that the Irish rugby captain is out to improve his brand by launching a new website, www.brianodriscoll.ie. The site will promote him as a brand in the same vein as David Beckham or Michael Jordan. It is hoped that it will increase his appeal to companies and sponsors.The site will feature a diary by O’Driscoll and up-to-date images and information about his rugby academy. Fans can log on now to get his views on the England game.