GOOGLE VS AMAZON

Written by Anthony Casey on December 5, 2010. Posted in News Round up

Google is to step up its online battle with Amazon next year but opening its own e-book store in the United States before rolling out the new business worldwide, The Sunday Tribune reports, quoting “a source familiar with the company’s plans”.

The company is working with e-book publishers to sell hundreds of thousands of copies and position Google as a major threat to Amazon’s dominance in this segment. The increased competition from Google and, to a lesser extent, Apple, will see Amazon’s share of the digital books market decline to 35% over the next five years from 90% in early 2010.

Tags: Innovation, Technology